Brand Identity - Ministry of Industry and Mineral Resources
This page provides a guideline on the use of the approved brand identity of the Ministry of Industry and Mineral Resources. It includes the key elements of the identity, such as the logo, typography, usage guidelines, and more.
New chapter
The ministry's identity reflects a set of values and pillars, serving as a roadmap for its future directions, symbolizing the beginning of a new phase in achieving the objectives of Saudi Vision 2030 and advancing the industrial and mining sectors. The ministry's identity is designed to be closely aligned with the reality of the industrial and mining landscape. Its colours are inspired by the raw industrial and mining materials abundant in the Kingdom, reflecting the ministry's vision to be an incubator and enabler for the industrial and mining business environment in Saudi Arabia. The ministry's logo is built upon three main pillars: sustainable operations, material abundance, and product quality.
Main Logo
The logo of the Ministry of Industry and Mineral Resources is composed of an icon inspired by the shape of the Kingdom's map, along with the Ministry's name in both Arabic and English. The full logo is used in official applications, digital platforms, and for print purposes.
Logo Variations
The logo of the Ministry of Industry and Mineral Resources is composed of an icon inspired by the shape of the Kingdom's map, along with the Ministry's name in both Arabic and English. The full logo is used in official applications, digital platforms, and for print purposes.
Our Colour
Colours are an important element of our visual identity, as they form the foundation for first impressions and serve as one of the most powerful visual means to express the Ministry's goals and vision. Our colour palette draws inspiration from the very essence of industry and mining in the Kingdom, presented in a modern style that aligns with the identity and its applications. The primary colours of the visual identity are shades of grey inspired by the harmony of metallic materials, as they are an essential part of the global concept of industry — raw materials processed by human hands. The brand's distinctive colours are phosphorescent blue and dark purple, inspired by the role of brands in supporting development in the Kingdom and guiding industrial growth. They also provide a futuristic and modern touch to the ministry's identity. Pink is used as a secondary colour in the brand, applied subtly to symbolize human energies and the workforce driving industrial development.
MIM Darkest Gray
Hex
#111827
MIM Dark Gray
Hex
#666666
MIM Medium Gray
Hex
#B3B3B3
MIM Light Gray
Hex
#E6E6E6
Secondary Colors
Our secondary color palette complements our main colors, providing additional versatility and visual interest while maintaining brand consistency.
MIM Dark Pink
Hex
#BD9F9D
MIM Dark Purple
Hex
#413258
MIM Bright Blue
Hex
#1AD9C7
Natural Black
900
Hex
#111827
800
Hex
#1f2937
700
Hex
#374151
600
Hex
#4b5563
500
Hex
#6b7280
400
Hex
#9ca3af
300
Hex
#d1d5db
200
Hex
#e5e7eb
100
Hex
#f3f4f6
50
Hex
#f9fafb
Dark Purple
900
Hex
#581c87
800
Hex
#6b21a8
700
Hex
#7c2d12
600
Hex
#9333ea
500
Hex
#a855f7
400
Hex
#c084fc
300
Hex
#d8b4fe
200
Hex
#e9d5ff
100
Hex
#f3e8ff
50
Hex
#faf5ff
Bright Blue
900
Hex
#064e3b
800
Hex
#065f46
700
Hex
#047857
600
Hex
#059669
500
Hex
#10b981
400
Hex
#34d399
300
Hex
#6ee7b7
200
Hex
#a7f3d0
100
Hex
#d1fae5
50
Hex
#ecfdf5
Natural
Black
900
Hex
#111827
800
Hex
#1f2937
700
Hex
#374151
600
Hex
#4b5563
500
Hex
#6b7280
400
Hex
#9ca3af
300
Hex
#d1d5db
200
Hex
#e5e7eb
100
Hex
#f3f4f6
50
Hex
#f9fafb
Dark
Purple
900
Hex
#581c87
800
Hex
#6b21a8
700
Hex
#7c2d12
600
Hex
#9333ea
500
Hex
#a855f7
400
Hex
#c084fc
300
Hex
#d8b4fe
200
Hex
#e9d5ff
100
Hex
#f3e8ff
50
Hex
#faf5ff
Bright
Blue
900
Hex
#064e3b
800
Hex
#065f46
700
Hex
#047857
600
Hex
#059669
500
Hex
#10b981
400
Hex
#34d399
300
Hex
#6ee7b7
200
Hex
#a7f3d0
100
Hex
#d1fae5
50
Hex
#ecfdf5
Guide
The Brand Identity Guide presents the Ministry of Industry and Mineral Resources' most important brand guidelines. It outlines the most important branding principles designed to communicate the brand's vision and concept, ensuring it is easily understood and communicated, while leaving room for creative expression. The guide discusses some basic identity elements, such as the logo, fonts, and colours, and provides some general rules for applying these elements across various platforms, publications, and media types.
Download the guide